Born in Bulgaria, Tsveta Dobreva studied cinema, management and cultural project management in Germany (Bochum) and France (Paris and Montpellier). In Germany, she worked for the European Capital of Culture RUHR.2010, among others, before joining the Goethe-Institut in Paris in 2014, where she was responsible for European and international projects. Between 2015 and 2018, she was Deputy Director and Head of Programming at the Goethe-Institut in Marseille. In December 2018, she joined the FIDMarseille team as General Secretary and the FIDLab selection committee. In April 2022, she was appointed Director of FIDMarseille.